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Stop
Losing Profits To Ineffective Follow-up ?
Most
Internet Markers either don't follow-up at all, or only
follow-up one time.
Follow-up
is more than just a process. To do it effectively you need
a system and then you need to stick to that system EVERY
DAY! If you don't follow-up with prospects consistently
and in a timely fashion regarding their INDIVIDUAL
information request then you might as well forget the
whole process.
Research
has proven that it often takes a prospect 7 or more
exposures to your product or service before they purchase
from you. With the follow-up Auto responder script your
prospects will automatically receive your marketing
message as many times as you want.
When
you don't follow-up with additional information valuable
customers slip from your grasp. These are customers that
may have been very interested in your products but simply
lost your information or were to busy when your first
information letter was sent. Some customers even purposely
wait to see if you consider them important enough to
follow-up with. When they don't receive a follow-up
message they take their business else where.
A
Personalized System That Really Works!
Follow-up
at preset times with pre-written messages will
dramatically increase your sales. I have spoken with
several others who use this same technique and they have
all at least doubled their sales of various products.
Personally I have more than doubled sales for the products
in which I prepare follow-up autoresponders. To setup this
system you need to do some planning.
First
you'll need to develop your follow-up messages. If you've
been marketing on the Internet for any length of time then
you should already have your first information letter.
Your second letter (or first follow-up) should go into
more detail than the first letter. Fill in with additional
details where you didn't have space to do so in your first
letter. Make sure you stress your product or service's
BENEFITS.
Your
next 2-3 follow-up messages should be rather short and
stress the benefits. Make lists of benefits and potential
uses for your product and services. Write the letters so
your prospect can skim the contents and get the full force
of your message.
For
your last couple of follow-up messages you should create a
sense of urgency in your prospect's mind. Make a special
offer to give them a reason to order now instead of
waiting longer. The key is creating urgency so you'll need
to look at your product or service and see how you can
make your prospect want to order from you immediately.
The
final 1 or 2 follow-up messages should be in the form of a
question. Ask your prospect why they haven't ordered? Try
to get them to respond. Ask if the price was too high, the
product wasn't the right color, not the right features, or
were they looking for something else. By this time it's
less likely the person will order from you but their
feedback could help you modify your follow-up letters or
product and services so that other prospects will order
from you.
The
timing of your follow-up letters is also important. You
don't want to have one prospect receive a follow-up the
next day when another prospect waited over 3 weeks for a
follow-up. You should always send the first autoresponder
at once. Follow-up 24 hours after the information request
with your second message. You want a hot prospect to have
more information quickly so they can make an informed
buying decision. The next 2-3 follow up messages should be
sent between 1 and 3 days apart. Your prospect is still
hot and is probably still shopping around for information.
Provide them with the benefits they want and you will make
the sale. The final follow-up messages should be sent with
much more time between them. You don't want to annoy your
prospect so make sure the last two letters are at least 3
days to 2 weeks apart. |
